Summer Road Trip Commercial

The Goal
While the shop itself usually uses older models, the networks primary demographic, I decided to go with more of a family look for this one. Creating numerous images in AI, with refinements and product designs added in Photoshop, the producers decided which ones to use.

Once that decision is made, I took those images into AI and added slight movement to the backdrop, creating a moving image effect.

Finally, typing the URL and page scroll animations I created were used.