INSP needed a reusable “donut” spot for their online shop. While the producer wrote the script, my job was to create the AI images and webpage scroll and animation that made up the spot.
Building the Resources
Instead of using stock footage, I wanted to utilize the AI imagery style I had developed for the website into this spot, but wanted a bit more. Using Mid-Journey and Photoshop, I created the base images, but took them one step further to create a moving image by subtly animating the background with AI, and zooming in on the character to create a unique visual.
The “donut”
I then needed to create the middle of the donut. This was achieved using Blender to recreate the webpage, add a camera/user scroll movement and animate the featured products. Each product was created in 3D with the artwork applied. Then pulled out of the listing image (created to match the 3D product). If you watch closely, you’ll notice that once the image is pulled out, it is no longer in the image.
Making things move
Since this was a commercial spot, still images with basic zooming or panning seemed a bit boring. I developed a technique using the AI images, Photoshop, Runway, and final composition in After effects to give slight movement to the images. This was meant to be subtle using the current state of AI video generation in a practical manner.
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